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Huge success for Imagination Playground at LEGO KidsFest in San Jose [Sept 2013 update!]

September 11, 2013 in Childrens' Museums

by IP

We received heartwarming news from the Children’s Discovery Museum of San Jose: their participation to the energetic LEGO KidsFest in San Jose was a resounding success. The event was sold out, with over 23,000 visitors coming from all over the region.

Pictures from the Children's Discovery Museum of San Jose booth at LEGO Kidsfest

The Children’s Discovery Museum of San Jose‘s booth was located right at the entrance of the event and prominently featured the Imagination Playground experience: blocks, curves, angles, banners, and a ton of fun.

Children were reportedly so enthused by our giant blue blocks that they didn’t want to leave for other LEGO activities (and they looked exciting, too).


We were also thrilled to hear that one LEGO KidsFest staff member noted that the large motor experience of Imagination Playground was a perfect complement to the small motor LEGO experience. We’re very much looking forward to the next one!

Note: the Children’s Discovery Museum of San Jose is one of the largest museums of its kind in the nation, with more than 150 interactive exhibits that lead visitors to explore, understand, and enjoy the world in which they live. Lifelong learning in a playful environment. Check out their website here: and like them on Facebook, too. Many thanks to them for providing us the pictures that illustrate this blog post.

UPDATE: Take a look at the Imagination Playground banner that the Children’s Discovery Museum of San Jose put up this week. We love them as a partner in child’s play. The banner can be seen from two major freeways. If you drive by, how about coming in and let your kids build a car of their own with our blocks!


NPR talks about the power of block play

June 20, 2013 in Block Play, Press

by IP

Toys have recently chased more and more high-tech roads, but after attending the National Building Museum’s PLAY WORK BUILD exhibit, NPR realized that the hottest toys right now were low-tech: building blocks.

From the legendary Lego blocks to wood blocks to Imagination Playground’s “futuristic block playground, the long-standing tradition of block play is backed by the understanding that block play helps transform children’s minds, lives, bodies, and are ruthlessly efficient at lifting their spirits through play.

Listen to NPR’s coverage here or download the MP3 here: “NPR – From Classic Toys To New Twists, Kids Go Back To Blocks“.

“Small children heave around blocks made out of foam as blue as the ocean. They stack and demolish blue tubes, balls, bricks, bars and cubes.”
Source: NPR – “From Classic Toys To New Twists, Kids Go Back To Blocks

From Classic Toys To New Twists  Kids Go Back To Blocks   Monkey See   NPR