a closer look at the PLAY WORK BUILD digital interactive

May 10, 2013 in Featured Posts, Museums


 PLAY WORK BUILD-Credit_Kevin Allen

The Imagination Playground original digital interactive, part of the PLAY WORK BUILD exhibit at National Building Museum in Washington, D.C., was recently featured in the April issue of Metropolis Magazine. Highlighting the work of LAB at Rockwell Group in the article, Smart Building Blocks, the digital block wall was part of “A global roundup of innovative materials and systems from some of our best architects, designers, and engineers.” As Rockwell Group’s digital interaction design team, the LAB seeks to blur the lines between the physical and virtual, embedding technology into environments that create deeper and more valuable experiences.

Check out the write up below –

PLAY WORK BUILD in Metropolis-April-2013_Page_1

Rockwell Group’s hands-on exhibition at the National Building Museum, PLAY WORK BUILD, includes a set of its celebrated Imagination Playground construction toys, along with an interactive installation called DIGITAL BLOCKS. A Unity3D video game engine, openFrameworks software, and two Microsoft Kinect sensors are used in concert to allow museum-goers to manipulate oversize blocks projected onto a large wall. The sensors detect human forms, and people’s silhouettes appear, allowing the blocks to shift, stack, and topple in response to movement and gestures. The LAB at Rockwell Group, an interactive design team, worked to balance the technology’s sensitivity and reactivity, making the illusion as free-form and immersive as possible. PLAY WORK BUILD will remain on view through November 2014. –DM


PLAY WORK BUILD in Metropolis-April-2013_Page_2

National Building Museum and Imagination Playground partnered to open PLAY WORK BUILD in November 2012. The interactive exhibition combines the Museum’s Architectural Toy Collection with hands-on block play. On display through 2014, the family-friendly exhibition invites visitors of all ages to nurture their inner architect skills through Rockwell Group’s specially designed Imagination Playground installation.

To visit: www.nbm.org



1 response to a closer look at the PLAY WORK BUILD digital interactive

  1. The digital blocks exhibit holds the promise of creating a new sense of body, don’t you think? Call it the “geometric self.” If one strikes a pose and sees one’s “shadow” built with geometric components, would that in turn help a child more clearly note the angles and extensions of that pose as units? If such an objective were emphasized, then using small squares only might be the most revealing of the components of a pose, like putting the body on graph paper but from inside out only. Interesting work. Bravo to Imagination Playground.

    George Forman, Ph.D.
    Emeritus Professor, UMass, Amherst
    President, Videatives, Inc.

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